Clorox is giving its cleaning brand a new purpose in an ad campaign that debuts today, per news material made available to Marketing Dive. The effort is called “Clean Matters,” and includes a ...
As school masking policies continue to cause controversy across the country (as noted in this WSJ article), Clorox has scored with commercials unabashedly showing masked teachers and youngsters back ...
SAN FRANCISCO - A Clorox executive at ad:tech said that the mobile medium has changed the brand?s DNA and the way that it now looks at marketing its products. Clorox rolled out the myStain application ...
When The Clorox Company made its first big investment in programmatic a few years ago, it helped the CPG double its market share in the cleaning category in just a few months. But a heavy focus on ...
It may sound cold-hearted, but logical: Clorox Company has supercharged its ad budget for its disinfecting products as the COVID-19 virus seems to be making another major passthrough. “We increased ...
Are you a print subscriber? Activate your account. By Lucy Markowitz - 2 hours 44 min ago By Ad Age and Creativity Staff - 3 hours 9 min ago By Jade Yan - 6 hours 44 min ago By E.J. Schultz - 7 hours ...
The Clorox Company will suspend advertising on Facebook through the end of the year, joining a growing list of companies participating in a boycott of the social media giant in response to its ...
The coronavirus has led companies in certain categories to halt advertising, some (such as cruise providers) because demand has evaporated and others because supply has evaporated. “Clorox confirmed ...
Whether you’re wiping down the countertop or injecting them into your veins, Clorox and Lysol are two brands that are virtually interchangeable to American consumers. Each is more than a century old.
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