Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement ...
A periodic feature by Cornerstone Research, in which our affiliated experts, senior advisors, and professionals talk about their research and findings. We interview Anja Lambrecht of London Business ...
In the previous installments of this series, I discussed the idea of relevance in direct digital marketing and focused on four of the five keys to achieving a relevance-centered approach. I discussed ...
Just two weeks after the U.K.’s information commissioner published a damning report setting out major privacy and other concerns about programmatic advertising, today the country’s Competition and ...
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