You may have heard of relationship marketing, where you sell by forging connections with your customers. Transactional marketing is the opposite: Instead of worrying about relationships, your ...

Marketing, often confused with advertising, promotions and public relations, is the function that guides the development and sales of products and services. Depending on your product or service, ...

This article is more than 6 years old. But we’ve all seen those celebrity endorsements that lacks a believable passion for the product. This lack of believability opened channels for more grass roots, ...

Checkers announced on 30 April that the brand would be available in most of its stores from midday on 1 May and that customers could place advance orders on the app Checkers Sixty60 from 10om, 30 ...

Providing great products and services is wonderful, but customers must actually know those products and services exist. That’s why marketing plans and strategies are critical to business success. (Duh ...

We have another episode from Next Gen of Lead Gen. It is a monthly video blog produced by Sparksight for event managers and anyone who takes sales leads seriously. This is the third in their series of ...

The OPEN Forum, which originally launched in 2007, is AmEx’s latest and greatest example of a loyalty service, a program designed to help small business owners grow their businesses by providing both ...

It's gotten so that if a week goes by without some sort of green IT, corporate sustainability or environmental announcement from Dell, I start worrying. OK, so I'm exaggerating a little bit, but in ...