It's only been a few short years since Fujifilm began its journey to push its own vision of exactly what a medium format camera should be. After decades of medium format being large, boxy, and heavy ...

Photographer discovers that it's possible to mount a Ricoh wide-angle conversion lens to a GFX 100RF, with no hassle and ...

FUJIFILM is making major advancements to both the GFX and XF systems with the launch of two new cameras X-T50, GFX-100S II and two new lenses. Film Simulation modes have been a major part of ...

I shoot with both a Fujifilm GFX 50S and a Fujifilm X100F, and I often find myself torn between the two. I want the versatility, portability, and convenience of the compact X100F but with the medium ...

Fujifilm North America has released a new Hands-On video series for the GFX ETERNA 55, covering physical design, menu ...

Photography News: FUJIFILM launches the impressively compact and high-resolution GFX 100S mirrorless medium format camera along with the decidedly fast GF 80mm f/1.7 R WR lens NEW YORK--(BUSINESS WIRE ...

After Sony stole yesterday’s camera thunder with the Alpha 1, Fujifilm has followed up with a few camera launches of its own. The more impressive of the two is a new GFX 100S, which will clock in at ...

This Fujifilm GFX 100S Black Friday deal helps you save on the compact but mighty medium format mirrorless camera that's perfect for landscapes and more. When you purchase through links on our site, ...

“The world just does not fit conveniently into the format of a 35mm camera.” With this quote from W. Eugene Smith, Fujifilm today announces its new GFX camera system, which is built around a massive ...

The GFS 50S with the stock electronic viewfinder attached. There’s a hot shoe on top of the the accessory EVF. Stan Horaczek *There was a ton of new gear to see out at Photokina 2016 last week, but no ...

Photography News: Fujifilm has finally unveiled full details of its 51.4MP GFX 50S Medium Format Mirrorless Camera, which will sell for $6,499; Along with the camera, Fujifilm has also officially ...

I wish the GFX 50S supported 4K video though, especially since that's a feature we're now seeing even on lower-end cameras. Instead, recording here is limited to 720p and 1080p at 24, 25 and 30 frames ...