On March 11, 2010, Conan O’Brien (@ConanOBrien) announced “The Legally Prohibited From Being Funny On Television Tour” on Twitter via a single tweet. The reaction was immediate. Within two hours, the ...

At the core of much of our marketing activity is one simple desire: to influence and persuade our audience. How does it actually work, though? Are we just throwing things out into the universe and ...

From our earliest childhood to the university classroom, via our social interactions and media consumption, influence is a constant companion. Sometimes subtle, sometimes overt, it seeks to direct our ...

Great leaders don’t just communicate well—they influence. Influence is what transforms ideas into action, inspires teams to take ownership, and ensures that initiatives gain traction. However, ...

Gregory Ciotti is the marketing director at Help Scout. This post originally appeared on the Helpscout blog. Reading good books remains the supreme “life hack”—knowledge that often took years to ...

The most effective leaders don’t rely on authority alone; they understand the psychology of influence and persuasion to bring people along with them. Whether you're leading a team through change, ...

In my experience, the most successful business leaders and entrepreneurs are the best persuaders, not necessarily the ones with the best solutions. They know how to communicate what they have to the ...

Negotiating is an essential skill. Understand the seven pillars of effective influence. Believe that you can improve your negotiating skills and you can. First impressions are an even bigger deal than ...

Power and influence—the words often conjure images of nefarious individuals employing Machiavellian tactics to manipulate people and events in order to selfishly get their way, often at the expense of ...