OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Beauty (NYSE: ELF), a purpose-led, results-driven company on a mission to make the best of beauty accessible to every eye, lip and face, today released its ...

Wall Street and Gen Z don’t often find common ground, but there is one thing they seem to agree on: Both sides love E.l.f. Beauty. The company, which is celebrating its 20th anniversary this year, is ...

Fast-growing beauty brand founded by Hailey Bieber will further diversify e.l.f. Beauty’s portfolio of brands that disrupt norms, shape culture and connect communities OAKLAND, Calif.--(BUSINESS WIRE) ...

E.l.f. Beauty plans to walk back some of its tariff-fueled price increases to offset a slowdown in unit sales as consumers have been pulling back. "We've seen units drop off a bit more in the last few ...

E.l.f. Beauty cut its guidance after seeing soft sales trends in January and mixed holiday results. CEO Tarang Amin told CNBC the category slowed due in part to a hangover from holiday discounting and ...

For one of beauty’s digital pioneers, the secret sauce is a mix of three factors: community, entertainment and intuition. “Our gut really led us to TikTok,” said Laurie Lam, chief brand officer at E.l ...

In 2024 e.l.f. Beauty became the company with the top-selling mass cosmetics brand in the United States, as measured by unit sales, surpassing all its legacy competitors. It was a big milestone, and ...

Move over, American Eagle: popular beauty company e.l.f. Cosmetics is the latest brand to come under fire for an ad campaign. The budget beauty brand shared the campaign on Aug. 11, starring comedian ...

E.l.f. Cosmetics is addressing criticism over their new ad. As the beauty brand continues to face backlash over their campaign that featured comedian Matt Rife, the company issued a message on social ...