"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

Assess a company's marketing strategy to gauge long-term profitability and investment viability. Verify marketing claims through public reports and customer feedback to detect potential risks. Watch ...

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

Emotional resonance is all but mandatory in today’s marketing landscape. You can’t just make a stellar product and count on buyers to come to you—you have to lure them in. And with inflation prompting ...

This scattershot approach yields erratic results and leaves you unsure whether your efforts—or dollars—are actually moving the needle. The solution? Establish a straightforward system to track, ...

Opinions expressed by Entrepreneur contributors are their own. Any meaningful digital marketing strategy takes a commitment of time and money to put together. That commitment can involve days, weeks ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes Robert W. Bly explains how you can develop big-picture marketing plans ...

Whether the attacks are focused on the marketing team or its customers, marketers must make cybersecurity a top priority throughout their campaigns. Here are four reasons it’s an essential part of a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In 1960, E Jerome McCarthy introduced the 4 P's of marketing: product, promotion, placement ...