The concept of sales "theory" or marketing "theory" is problematic. This is because these are really subsets of a broader microeconomic approach to the manipulation or creation of demand. The concept ...

This unit aims to prepare students to engage critically with theories and issues related to ‘organisations’ and ‘organising’. It aims specifically to develop students’ abilities to explore the ways in ...

Whether they are motivating employees, making decisions, allocating resources or negotiating deals, managers are vital for business. Managers have been an integral factor for business success since ...