The eCPM for retargeting ads run on a CPC is typically very high - and what this means in practice is that retargeting companies that sell on a CPC can make very fat margins (I have no knowledge of ...

Advertisers have finally begun to consider search retargeting as a way to increase accuracy when targeting ads. They're still not ecstatic about the increase in price, compared with serving up plain ...

Jenny Lin is the director of business development EMEA at Mintegral. User acquisition is omnipresent on any app marketer’s to-do list. Without a steady stream of new users to replace those who drop ...

On Criteo’s Q1 earnings call Wednesday, CEO Megan Clarken pointed to the resilience of retargeting as a driver of the company’s growth. Not that retargeting’s rebound wasn’t also somewhat of a ...

Criteo is priced as a failed ad retargeting company, while it is indeed a top-tier player with a global reach, a vast client base, and continues to evolve. Its current transformation has a promising ...

Retargeting existing customers to boost conversions has always been a strong tactic for retailers, and it’s likely to become even more important as third-party cookies deprecate and more stringent ...

Every marketer knows the old adage: It costs much more to get a new customer than to keep an existing one. How much more may vary, but the principle holds true, and it’s the basic idea behind ...

Bizo, a business audience marketing company, yesterday introduced two new solutions aimed to help business marketers more efficiently pinpoint and reach specific prospects online: 1) Bizo Company ...

SAN FRANCISCO, CA--(Marketwired - Jun 2, 2014) - Marin Software (NYSE: MRIN), provider of a leading Revenue Acquisition Management platform for advertisers and agencies, today announced the ...

This little-known but awesome marketing approach is currently dominating email, search and display ads. What’s the secret? I’ve spent thousands on experimenting to find the key to high online ...

With the overwhelming amount of information that each of us is exposed to daily, furniture manufacturers must fight for the attention of their retailer audience target. Experts now estimate that it ...

Eighty-three percent of marketers think retargeted ads have been given credit for sales that would have happened without the ads, and 57% of consumers say those ads did not influence their purchasing ...