For all its popularity, advertising on Snapchat has remained fairly sparse -a branded Geofilter here, a sponsored Lens there. But now you can expect a much bigger variety of video ads, as Snapchat has ...

Snapchat's CEO Evan Spiegel has revealed that the app will have adverts soon. Speaking at the Vanity Fair New Establishment Summit today (October 9), Spiegel said that adverts will only appear on ...

Ads are coming to Snapchat, the company's chief executive has confirmed, with users able to opt in to view the messages on the app's Stories feature. Evan Spiegel told delegates at the Vanity Fair New ...

The integration lets advertisers link their Wix storefronts to the platform to create shoppable campaigns and automatically ...

Snapchat video advertising performance will now be measured by rating agency Nielsen. The deal with Nielsen of New York means that Snapchat advertisements will more easily be compared to ...

Digital marketers have long debated whether paid advertising from Facebook or Google offers a better bang for your buck. What’s often left out of the discussion is Snapchat, one of the most dominant ...

Creators who are verified on Snapchat are now able to make money on the platform through ads within stories. This change will mean that Snapchat for iOS users will now see mid-roll ads when tapping ...

From extortionate ad fees to poor analytics, Snapchat has attempted to clear up rumours that its advertising proposition is immature and can’t be scaled. The social network has shied away from the ...

is features writer with five years of experience covering the companies that shape technology and the people who use their tools. Snapchat is introducing a new way for creators on the app to earn ...

Despite a smaller overall share of ad spend, Snapchat ads appear to deliver stronger returns on ad dollars – especially for fashion retailers. That’s according to new research from Snap and analytics ...

Gannett said Thursday it has reached a deal with the owner of Snapchat to sell advertisements on the social messaging app. Gannett, which owns USA TODAY and more than 250 other daily publications as ...

At Snap’s quarterly earnings call yesterday, CEO Evan Spiegel revealed that Snapchat is testing ads on Spotlight, its TikTok competitor. Though Spiegel hedged that this testing is limited, it affirms ...