New Xbox CEO Asha Sharma is reportedly looking at ways to reduce the cost of Xbox Game Pass, including new lower-priced or ad ...

This naturally led many people to conclude that the "This is an Xbox" marketing campaign was being scrapped by Xbox, and ...

It's been a busy old month since Asha Sharma took the reigns as Xbox boss over at Microsoft HQ, and according to a new report ...

Sarah Bond’s departure from Xbox has been welcomed by some at Microsoft, according to a report that suggests she was behind the ‘This Is an Xbox’ ad campaign. The management shake-up at Xbox may have ...

TL;DR: Microsoft is hiring two senior marketing specialists to revitalize Xbox's brand under new CEO Asha Sharma. One role focuses on lifecycle marketing across Xbox Game Studios and partners, while ...

A post on LinkedIn seeking graphic designers for Xbox is going viral for the irony of terrible AI-generated graphics. Principal Development Lead for Xbox Graphics, Mike Matsel, shared a post ...

Xbox Cloud Gaming service is limited to players who have Microsoft’s game pass subscription, but the company reportedly has plans to offer non-subscribers access paid for by advertising. Bringing ...

Microsoft's "This Is An Xbox" advertisement blitz, which began in 2024, prompted a range of reactions from consumers. According to a report, this was part of outgoing Xbox president Sarah Bond's "Xbox ...