Ad agency Orès Collective developed the ad using live action, 3D, VFX and AI-generated content provided by its AI studio.

TBWA\Chiat\Day campaign features oddball settings like kangaroo pouches and jellyfish massages.

British board game designer James Wallis helped to design SE!ZE, with 16 pieces to match Chivas Regal 16.

The top creative work this year blended humor, heart and craft to create mini universes for audiences to play in.

A new feature is meant to give advertisers better control over how AI Max optimizes their Google Search campaigns.

Virgin Voyages hosted more than 1,000 creators on a three-day cruise, marking its largest-ever creator campaign.

At Possible in Miami, the high-profile chief talks tensions with Publicis, principal-based buying and the agentic future.

While CMOs are seen as more loyal, fewer marketing departments are viewed as a profit center—and CMO performance grades are ...

Agency executives and hiring managers share what skills they are looking for in junior talent as they retool jobs in the wake of AI.

Independent shops are leading the way in placing entry-level talent, challenging the notion that AI is replacing junior staff ...

Restaurant chains such as Starbucks, Burger King and Little Caesars are among the most active developers on ChatGPT, looking ...

A campaign for energy company Plenitude shows how darker design choices cut LED billboard energy use.