From ParentVerse, RedBus, ITC, GM Modular to Godrej Vikhroli Cucina, this year’s festive campaigns span family dynamics, public empathy, satire and product storytelling, signalling a more grounded, ...

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In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the ...

Campari Group has appointed Publicis Media’s Zenith to handle its $88m (£65m) global media planning and buying account ...

Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full ...

WPP will handle creative and production for all brands apart from Neutrogena, and Publicis will lead media, commerce, ...

The historic ICC win was the result of decades of persistence away from television cameras and marketing budgets.

Carmaker enters ‘period of exclusivity’ with agency group—with media-buying added during pitch process in surprise move.

Though he changed the name a long time ago, a new collaboration with Mercedes-Benz has him returning to his festive roots ...

A recent Kantar analysis found that very few festive ads succeed in delivering both cultural warmth and clear brand impact.

India’s market concentration amplifies this. When a 65% player stumbles, the system wobbles. Regulators reassign slots, cap ...

In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.