The irony leaves a sour taste, given that experiential marketing is designed to reflect brand values, and sustainability is ...

As the deal edges towards completion, Omnicom’s CEO is confident it won’t lose business to rivals.

Don’t get lost in the digital whorl. Chris Edwards of Tommy explains how the best brands on social media manage to cut ...

Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day series gives you a closer look at the experts behind our prestigious panels.

As interest rates bite and sticker prices keep climbing, Hyundai has opted for a different kind of acceleration – not in ...

Amid Trump’s tariff tit-for-tat with Xi, Dr Markus Rach, an academic and consultant working in the region, believes China’s ...

As president Trump slaps a 145% tariff on Chinese imports and prepares to close the ‘de minimis’ trade loophole, ultra-fast fashion giants Shein and Temu are firmly in the firing line. But Shein’s ...

Set in a futuristic world, the spot follows Zendaya on a space-bound mission, accompanied by a close-knit crew. Breaking away from traditional sportswear advertising tropes, the short film blends ...

The third chapter in the ‘Reiimagine’ campaign comes from ad agency TBWA\Chiat\Day LA and was directed by Grammy Award-winner Melina Matsoukas.

WFA head of policy Gabrielle Robitaille gives The Drum a rare glimpse into what the world’s biggest brands are saying behind ...

We sat down with The Drum Network agencies Momentum Worldwide, Verve, NVE, TRO, Ykone UK and M&C Saatchi Sport & ...

Weight Watchers has outlasted diet fads, rebrands and even logic. But this time, it’s not carbs or keto that brought it down ...