Along with declining theater attendance across the industry, AMC's own attendance "declined by 11% in the first quarter of ...

With the rising popularity of streaming services and increasing costs of attending a movie — from tickets to refreshments — movie theater attendance has suffered.

Wimbledon's popularity is surging in India, attracting affluent viewers and brands seeking premium engagement. Viewership has ...

Brands and advertisers just now settling into a post-COVID marketing rhythm could be facing another major disruption, this time in the form of a global recession. With 60% of economists predicting a ...

Uncover the impact of reach and frequency Gain insights across EMEA and APAC markets to power your media strategies and stay ahead in today’s dynamic, outcomes-obsessed marketing environment.

SEBI releases consultation paper to review rules for Asset Management Companies (AMCs), proposing to relax broad-basing requirements and expand permissible business ...

Dive Brief: The U.S. advertising industry will grow 5% in 2023 to $360 billion and increase another 4.2% (excluding political advertising) in 2024, according to a report from Madison and Wall.

Market research will be vital in assessing how consumers respond to color changes in their foods and beverages. Effective ...

AMC Theatres will delay the start of its movies by 25 to 30 minutes after the listed showtime to accommodate an expanded block of advertising and trailers. This extended pre-show now includes a new ...

The agreement with National CineMedia, a cinema advertising platform, includes placing in-theater ads in the “platinum spot,” ...

AMC hopes adding ads before movies will boost its bottom line after experiencing its worst first quarter since 1996, excluding the pandemic.