Apple is reportedly in no rush to launch a next-gen AirPods Max, owing to the headphone's niche market appeal, which also reflects on their sales figures.

Apple has no plans to update its AirPods Max headphones, as they are too niche for substantial R&D but stable enough to avoid discontinuation, according to analyst Mark Gurman.

The Apple AirPods Max are designed to product sound that suits your unique ear shape. along with dynamically tracking your head position, these headphones deliver an immersive listening experience that put you right in the center of the sound space. You can even enjoy listening in Dolby Atmos with select songs, shows, and movies.