Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Comedy legend George Wendt has sadly passed away at the age of 76. Known to generations of fans as Norm from Cheers, Wendt's ...

YouTube is integrating Google's Gemini AI to place ads at the most engaging video moments, making them harder to avoid. This ...

Warner Bros. Discovery had a plan to turn HBO into Netflix. Here’s where it went wrong.

The industry is filled with executives who want to fix things that aren’t broken.

Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...

WBD’s streaming service ‘Max’ is ‘HBO Max’ again, and the internet mocked the seemingly pointless change with memes.

One of the hilarious memes posted on HBO Max's social media. When one X (formerly Twitter) user mocked the platform's rebranding yet again, it posted, “Oh, let’s make fun of the girl who took ...

Discovery (WBD) has announced that its streaming platform, Max, will be rebranded as HBO Max this summer ... Talking about the rebranding, David Zaslav, said: “The powerful growth we have ...

The HBO Max rebrand saga highlights how quickly brand equity can be undermined when recognition cues are disrupted. Although the 2023 name change aimed to reflect a broader content mix ...