The social team at HBO Max probably knew it would be made fun of for backpedaling on its name, so it joined in on the roast.

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

What you need to know Max is ditching the “Max” name and going back to HBO Max this summer—less than two years after switching it up.This will be the second time the service has changed its name in ...

Comedy legend George Wendt has sadly passed away at the age of 76. Known to generations of fans as Norm from Cheers, Wendt's ...

The post Max changes mind on HBO rebrand appeared first on ClutchPoints.Max is going back to its roots—again. Warner Bros.

The rebranding is coming summer 2025, Warner Bros. announced in a news release on Wednesday, May 14. A new black and white logo was also revealed.

to steal a line we always said at HBO, worth paying for.” The latest HBO Max rebrand is schedule to take effect this summer.

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

The HBO Max rebrand saga highlights how quickly brand equity can be undermined when recognition cues are disrupted. Although the 2023 name change aimed to reflect a broader content mix ...

Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, HBO chief executive Casey Bloys announced that the company’s ...

Discovery (WBD) made a change that was fairly widely mocked at the time, stripping the "HBO" from its streaming platform to rebrand it as purely "Max". The idea was, in theory, to help spotlight ...