The idea of small, mischievous elves who protect the home – if they are treated well – can be found in Scandinavian folklore.

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

With December now in full swing, many parents are thrilling their little ones each morning with the antics of the Elf on a ...

Beauty sees a sharp drop, Q2 miss, price shifts, solid demand, global growth and long-term potential supporting outlook. See ...

Amazon's Alexa horrified some parents when it answered kids' questions about "Elf on the Shelf." So I asked the company what ...

In a clip from the latest episode of her podcast Not Gonna Lie With Kylie Kelce, the Kansas City Current co-owner shared, “It ...

The optics of a fleet of identically dressed little guys showing up to the homes of strangers and announcing their intention ...

Essex mother of four Kirsten Boisvert has launched a genius tech twist on the Elf and the Shelf tradition, and families ...

Essex mother of four Kirsten Boisvert has launched a genius tech twist on the Elf and the Shelf tradition, and families ...

For LeBron James, the win mattered more than the streak. James' NBA-record run of 1,297 consecutive regular-season games with ...