More brands are avoiding Pride partnerships this year with queer influencers, giving true allies room to stand out.

As rainbow logos vanish and corporate sponsorships dwindle, Pride 2025 reveals a new era of caution and introspection for brands navigating political pressure and demands for authenticity.

Sephora celebrates Pride by Supporting Youth Mental Health Through the Kindness in Community Fund. ... “This campaign is about showing up as you are and celebrating what makes each of us unique.

Some retailers that once wholeheartedly celebrated and supported the LGBTQ+ community have pulled away. What if they want to ...

- Sephora has partnered with Lady Gaga’s Haus Labs for a Pride Month campaign, “We Belong to Something Beautiful,” alongside the Born This Way Foundation.

Lady Gaga and Sephora Partner for Pride Month, Helping Customers Support LGBTQ+ Communities Just by Shopping. Mother Monster teams with the beauty giant to support the Born This Way Foundation.

Sephora is making Pride month a major brand moment with the launch of its “We belong to something beautiful” campaign, powered by Haus Labs by Lady Gaga and the Born This Way Foundation.

Sephora’s new campaign marks the continuation of its relationship with Haus Labs by Lady Gaga. Last August, Sephora at Kohl’s began selling products from the brand in its shop-in-shops and on ...

Sephora Reveals Lady Gaga “We Belong to Something Beautiful” Campaign and special collaboration during World Pride Month. Thursday, May 29, 2025 1:40PM IST (8:10AM GMT) ...