Budweiser broke out the Clydesdales to win USA TODAY Ad Meter 2025, the ninth time the brand has claimed the prize as the Super Bowl's best commercial. The beer brand brought back the beloved horses in its spot titled "First Delivery," featuring a foal's journey to deliver a keg to claim the contest for the first time since 2015.

Here's a look back at all the best and most unique commercials that aired during the Super Bowl this year, from Budweiser to Mountain Dew.

Super Bowl Sunday is here — and with it comes a barrage of new, glitzy, celebrity-filled ads. Fox, which airs the game, said in November that it had sold out of ad spots — with more than 10 of those commercials costing advertisers $8 million apiece,

Here are the top 10 Super Bowl 59 commercials, according to USA TODAY Ad Meter panelists.

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public. Some of the notable ads for the 2025 features the return of Budweiser's beloved Clydesdales and Sydney Sweeney making an surprise appearance in a "When Harry Met Sally" spoof.

For some fans, Super Bowl commercials are as big a part of the experience than the game itself. This year, prices for a 30-second spot got up to about $8 million in the weeks leading up to the game. Through the years,