In record time, Haliey Welch went from a viral sensation, to successful podcast host, to the recipient of an SEC complaint due to her involvement in the allegedly dodgy memecoin $HAWK.

Stephen Findeisen - known as Coffeezilla, a crypto YouTuber with more than 3 million subscribers - said in a X space conversation with Welch and her team the Hawk Tuah rollout was “one of the most miserable, horrible launches I’ve ever seen.” He accused Welch and her team of insider trading, which they have denied.

Welch jumped into the crypto craze after months of growing her brand. Since June, when her interview went viral, the 22-year-old has cashed in on her success with Hawk Tuah-themed merch, her podcast “Talk Tuah” and the launch of her AI dating assistant app Pookie Tools.

Haliey Welch's "Hawk" digital coin shot up in price then lost 95% of its value just hours after it launched.

Hawk Tuah Girl's $HAWK Meme Coin Rug Pull Scandal, also known as $HAWK Token Rug Pull Controversy, refers to an online controversy involving an alleged rug

Haliey Welch - known globally as the Hawk Tuah girl - achieved overnight fame after two words made her go viral on the internet but things have spiralled in recent days

Soon after, to the surprise of no one—other than the unlucky few who decided to buy HAWK on public markets—the coin collapsed more than 95%. The upshot is retail investors got fleeced, while a group of insiders pocketed $3 million,

Internet sensation Haliey Welch has come under heavy fire from NRL supremo Phil Gould following her meme coin disaster.