Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

By now, you've probably seen the new Jaguar logo as well as the controversial Jaguar Type 00 EV design concept. A large ...

Richard Stevens, Jaguar’s director of design, sits down to discuss the drama. Four years ago, Jaguar’s chief creative officer ...

The Jaguar rebrand is about lots more than an ad and a new logo, says Sonia Abdipour of Bulletproof. It’s about setting up ...

Jaguar's recent ad campaign, featuring bold visuals and no cars, faced backlash for perceived "woke" branding and is being ...

Jaguar’s rebrand has triggered a storm of controversy amid accusations that the company is abandoning loyal customers and ...

But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.

Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...

British car designer Gerry McGovern has massively (and controversially) revamped the luxury car brand Jaguar.View on euronews ...