The new concept ruffled feathers but Jaguar has always innovated in the hopes of attracting new and younger buyers.

But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.

Carmakers are signaling their move from combustion to electric vehicles with new logos that are lighter, rounder, and more ...

Richard Stevens, Jaguar’s director of design, sits down to discuss the drama. Four years ago, Jaguar’s chief creative officer ...

By now, you've probably seen the new Jaguar logo as well as the controversial Jaguar Type 00 EV design concept. A large ...

Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...

"Especially now, with the world feeling so dystopian," the Cyprus-based brand designer wrote, "a heritage brand like Jaguar ...

CEO of Purplex Marketing, Andrew Scott discusses the potential dangers of relying solely on AI-generated content for brand ...

Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...

Electric car sales grew in November for the 11th consecutive month, according to the Society of Motor Manufacturers and ...

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...