Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

Carmakers are signaling their move from combustion to electric vehicles with new logos that are lighter, rounder, and more ...

But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.

Now that concept cars are connected to the initial rebranding video, some marketing professionals are praising Jaguar's "brilliant" strategy — and others are less convinced. "Jaguar's paced ...

Now that concept cars are connected to the initial rebranding video, some marketing professionals are praising Jaguar's "brilliant" strategy — while others remain less convinced. "Jaguar's paced ...

The cost of one of Jaguar's new electric vehicles in more likely to be in the region of £150,000 (€181,000) than the £100,000 (€121,000)already anticipated, according to Jaguar Land Rover CEO, Adrian ...

British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.

Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...

Jaguar is attempting to speak a new language of luxury but it got lost in translation. “Jaguar is trying to be super cool in ...

In the wake of a controversial rebrand, the iconic British automobile company unveiled its latest model Monday night at ...

If the Type 00 production version stirs this much attention, we’ll know Jaguar has finally recaptured what made them great in ...