Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

Carmakers are signaling their move from combustion to electric vehicles with new logos that are lighter, rounder, and more ...

Jaguar has unveiled its "Type 00" concept car after a controversial rebranding campaign some critics called "woke." It's ...

But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.

British carmaker Jaguar needs to turn around years of slumping sales. It’s bold plan is already controversial.

Jaguar has revealed a first look at its new luxury electric car after coming under heavy criticism for rebranding its image.

As Jaguar prepares to introduce its new all-electric models starting in 2026, the success of its bold rebranding strategy ...

Now that concept cars are connected to the initial rebranding video, some marketing professionals are praising Jaguar's "brilliant" strategy — while others remain less convinced. "Jaguar's paced ...

Now that concept cars are connected to the initial rebranding video, some marketing professionals are praising Jaguar's "brilliant" strategy — and others are less convinced. "Jaguar's paced ...

All the brouhaha is about a 30-second rebranding film released by the ... How does anybody figure out that this is an ad for Jaguar cars? The logo is new, yes, but how about letting us know ...

The EV-only hot wheels are seemingly the latest part of Jaguar’s seemingly “woke” rebranding campaign to win over Gen Z, ...