Why Jaguar is taking such a big risk with its rebrand and pink concept car
But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.
Why Jaguar’s controversial new logo actually signals a big shift in car branding
Carmakers are signaling their move from combustion to electric vehicles with new logos that are lighter, rounder, and more ...
Torque News4d
I Look At Jaguar's Failed Rebrand, And Think This Is How It Could Have Been Done Far Better
Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...
Overhauls of 'heritage brands' raise the question: How important are our products to our identities?
Volumes of research in the art and science of branding — from "brandr," an old Norse word for burning symbols into the hides ...
Jaguar's controversial rebrand was 'brilliant' after all, some ad veterans say. Others aren't so sure.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...
NBC News8d
Jaguar reveals 'Type 00' concept car, first under controversial new brand identity
It is boxy with sleek lights and large wheels, a notably visual change from the brand’s current, sporty cars and ... weeks ...
brandequity.economictimes.indiatimes14d
Jaguar Rebrand – Is there a Plan B?
All the brouhaha is about a 30-second rebranding film released by the ... How does anybody figure out that this is an ad for Jaguar cars? The logo is new, yes, but how about letting us know ...
scmp.com14d
Jaguar just announced a rebrand – what does this mean for heritage brands and consumer identity?
She’s not sure what to think about Jaguar now after the 89-year-old company announced a radical rebranding this week that featured loud colours and androgynous people – but no cars.
Direct Marketing News14d
Jaguar rebranding faces backlash over diversity
The campaign, which features androgynous models in colorful outfits but no cars ... Rawdon Glover, Jaguar Land Rover’s managing director, has defended the rebranding, expressing disappointment ...