'Demure' wins word of the year: How TikTok star Jools Lebron sparked its popularity
"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality this year.
'Demure' Named the 2024 Word of the Year Following Viral Post from TikToker Jools Lebron
“The word ‘demure’ experienced a meteoric rise in usage in 2024. Between January and the end of August, this term saw a nearly 1200% increase in usage in digital web media alone,” the announcement read. “This sharp rise is mainly attributed to TikToker Jools Lebron’s popularization of the phrase.”
'Demure' named as 2024 word of the year by Dictionary.com
"Demure," a word that gained viral fame on TikTok thanks to creator Jools Lebron, has been named Dictionary.com 's 2024 Word of the Year. The announcement, made Monday on the platform's website, emphasized the deeper significance of the annual selection.
‘Demure’ named Dictionary.com’s Word of the Year, beating ‘brat’ and ‘brainrot’
The world’s leading digital dictionary has named “demure” its Word of the Year — a very mindful choice that came after lexicographers analyzed a massive amount of data to determine what word would best capture the cultural zeitgeist of 2024.
Viral TikTok Trend Propels ‘Demure’ To 2024 Word Of The Year
Dictionary.com names the word following Jools Lebron’s satirical trend-setting TikTok video reminding women to be “very mindful, very demure” in the workplace.
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