The dispute concerns IndiGo’s trademark “6E,” registered under Classes 39, 16, 9, and 35, primarily for airline services, transport, and advertising, and Mahindra’s use of “BE 6e” under Class 12 for vehicles,

The Mahindra BE 6e offers quirky features including an inbuilt AI neural engine and an AR-augmented heads-up display to name a few.

Indian Mahindra and Mahindra on Tuesday said it is in talks to resolve a dispute with the country's biggest airline IndiGo which has filed a court challenge against the use of its call sign "6e" in the automaker's new electric vehicle offering.

Indigo takes Mahindra to court over trademark infringement of "6E" in electric vehicle, BE 6e, seeking injunction.

The launch of Mahindra's newest EVs the BE 6e and the XEV 9e has made some big waves in India and the international automotive scene. However, a user on the social media platform - X, posted a lengthy criticism against the Mahindra brand.

IndiGo airline operator, InterGlobe Aviation, submitted a trademark infringement lawsuit against Mahindra Electric Automobile Limited (MEAL) in the Delhi High Court. The company filed the case against the automaker for using ‘6E’ in its new car called Mahindra BE 6e,

InterGlobe Aviation said that the “6E” mark is an integral part of IndiGo’s identity for the past 18 years and is a registered trademark that holds strong global recognition. Any unauthorised use of the “6E” mark,

Mahindra & Mahindra has issued a statement regarding news circulating in mainstream media about IndiGo’s trademark infringement lawsuit over the alleged use of the airline’s iconic ‘6E’ branding. The dispute centres around the ‘BE 6e’ an upcoming electric SUV unveiled by Mahindra Electric Automobile Limited (MEAL),

IndiGo filed a lawsuit against Mahindra Electric Automobile Limited on Tuesday over the usage of the term "6E" in its new electric car, the BE6E.