OpenAI's potential plan to incorporate ads in products like ChatGP is hardly surprising — but should still serve as a wake-up call for AI makers and users. Why it matters: AI chatbots cost a fortune to run and remain available for free.

Learn more about what the OpenAI CFO has to say about the company looking at ad models to turn it into a for-profit enterprise.

Is OpenAI discussing plans for an ad model? Maybe. But don't expect advertising to appear in ChatGPT anytime soon.

Weighty Proposition They're not copping to much yet, but recent hiring activity and wishy-washy statements make it seem an awful lot like OpenAI is planning to introduce ads into its suite of products.

Sarah Friar, OpenAI’s chief financial officer has hinted that the organisation may be lookin for ways to integrate ads with ChatGPT and other OpenAI services, during a recent interview. OpenAI has also been on a hiring spree,

As OpenAI is in the process of restructuring to a for-profit model, the company is looking for ways to increase its revenues, and it’s picking the fastest route: advertisements.

The San Francisco-based company has allegedly already begun hiring advertising specialists from major tech firms like Meta and Google.

Predictions suggest that OpenAI might release a new model before the year’s end. In the October Reddit AMA, Altman confirmed that "very good releases" are coming but added that none of them will be called ChatGPT-5. Instead, OpenAI’s focus will be on refining other models like GPT-4 and o1, which were released this year.

OpenAI, the company responsible for ChatGPT, is reportedly playing around with the potential of introducing advertising as a new revenue stream for its AI tool. If it went forward with this plan, it would be a complete reversal from its initial premise for one of the world’s most valuable AI companies.