Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on ...

Lead the charge in shaping martech organizations, ensuring proper training and collaborating with key stakeholders for ...

A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy, ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: marketing attribution for social media ...

BMW partnered with NVIDIA to enhance factory planning and operations with AI. Together they created a virtual factory, a digital twin of BMW’s production facilities. This allows BMW to simulate ...

In turbulent SaaS and B2B markets, causal AI enables marketers to defend their investments and optimize GTM strategies.