A collaborative global research conducted by IIM Lucknow faculty highlights the risks of greenwashing for brands.

Articles written by Rajesh Joshi ...

To win Gen Z, marketers must respect their intelligence, honour their experiences, and mirror their culture, says Chariot Productions Media founder.

Ad volumes for IPL 2025 decline by 1.1% compared to the previous year, according to TAM Sports advertising report for IPL 18.

Articles written by Priyanshi Tater ...

In an attention-scarce world, design is no longer a luxury—it is the launchpad of your sales journey, says CreateBytes co-founder and CEO.

While the IAB Tech Lab solution is meant to protect advertisers, DoubleVerify has detected numerous cases of deception and ...

Our weekly roundup of the latest appointments and account wins news from Jack in the Box Worldwide, Boldfit, Wella ...

Captiv8 will join forces with the group's Influential and Epsilon. Contact Customer Support at [email protected] ...

The OpenAI Ghibli trend was beautiful, fun, and viral. But it exposed cracks in our approach to AI in art, says Oktobuzz ...

Articles written by Chikita Sobti ...

Famous Innovations won two Grand Prix awards for ‘The Anatomy of Suffering’ campaign for Henlo Pet Nutrition on the final day of Abby Awards 2025, powered by One Show. The evening honoured standout ...