Ad spends across traditional media Print, TV, and Radio witnessed sharp declines. Print ad spends dropped by 52%, with Amazon ...

This update introduces emoji reactions in direct messages and a new 'Explore' section, guiding users to trending topics, recommended profiles, and more.

The update will allow ChatGPT to incorporate past context across its text, voice, and image generation capabilities. Users can disable memory entirely.

Sahil Trehan explores how India’s independent retailers can win in a digital-first world by leaning into hyperlocal strengths ...

In 2014, as the Head of Star Plus, Anuja Trivedi faced a pivotal moment that would define her approach to business challenges. The channel’s GRPs had surpassed competitors like Zee and Colors. Yet a ...

Adobe is working on integrating agentic AI into its products like Acrobat, Adobe Express, Photoshop, and Premiere Pro, aiming to unlock new creative possibilities for individuals and help creative ...

The report reveals that fan loyalty continues to center around iconic players and legacy teams, with newer franchises and ...

N. Chandramouli of TRA highlights how trust. that's built on intent has become a brand’s greatest competitive edge, shaping preference, loyalty, and advocacy.

It arrives every year like clockwork, a summer storm of sixes, wickets, and roaring crowds. The Indian Premier League (IPL) isn't just a sporting tournament anymore; it's woven into the very fabric of ...

Snapchat has unveiled Sponsored AI Lenses, a new feature designed to offer brands more immersive and engaging ways to connect with users. While sponsored lenses have long been part of the platform's ...