OS payer growth rose 14% YoY, driving a 10% revenue increase, with IAP gains of 19% in ROW and 31% in Emerging Markets, signalling a global expansion beyond mature regions.

Lakmé clarified that its campaign aimed to raise awareness about sunscreen efficacy and consumer safety. The company said it has been conducting in-vivo testing, considered the ISO-validated global ...

As IPL marketing evolves into a game of its own, Social Samosa kicks off a new series decoding franchise playbooks. First up: Kolkata Knight Riders. Binda Dey shares insights into the team’s evolving ...

GPT-4.5 will continue to be available on ChatGPT, where it remains in a research preview for paying customers. The deprecation only applies to the API version.

The CCI’s recent raids on top media agencies have exposed deep fractures in the industry’s pricing and transparency models. Here’s a deep dive of what has transpired.

The U.S. Federal Trade Commission (FTC) accused the company of illegally undermining competition by acquiring emerging rivals Instagram and WhatsApp over a decade ago.

The company said it would start using public posts and comments from Facebook and Instagram users in the EU this week. Interactions with Meta AI, the company's generative AI assistant, will also be ...

In brand-specific performance, Parle Biscuits Pvt. Ltd. has emerged as the top advertiser, maintaining presence in 21 out of ...

Sachin Talwalkar highlights the urgent need for healthcare brands to combat misinformation by building trust through transparent, expert-backed, and more.

With IPL 2025 heating up, the real game is unfolding on your feed as brands go all out with creators, regional voices, and ...

The feature was spotted on the official Instagram Design profile, where posts displayed a lock icon and the prompt 'Enter ...

Meta’s paid verification service, will now be assessed based on the number of recent changes made to their account ...