Get smart fast with global actionable insights, case studies and data, curated daily by the WARC team.

Provides an overview of the key datapoints that advertisers need to know about Reddit, spanning investment, consumption and performance insights.

This paper explores how the quirks of human decision-making can be powerful tools for smarter pricing and greater persuasion.

Emerging technologies, policy support, and strategic growth opportunities keep connectivity expansion a top priority for the telecoms industry. Telecoms operators are under pressure to turn ...

Highlights key trends across three different areas of programmatic advertising: the rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising.

Alphabet, Amazon and Meta are set to take a combined market share of 54.7% excluding China this year – equivalent to $524.4bn – rising to 56.2% in 2026, according to WARC’s Global Ad Forecast Q2 2025 ...

Companies that invest 3% of their revenue in advertising see an 8.7% contribution to total sales – a near 3x ROI, according to Gain Theory. A new report from the marketing effectiveness consultancy, “ ...

Google has pivoted hard into AI, which now forms a critical part of its experience, and when Google makes changes, the impact is felt across the web, from users to publishers to advertisers; as AI ...

Retail media advertisers must look beyond return on ad spend (ROAS) metrics to avoid wasted expenditure and unlock the full potential of this channel, a new study from WARC Media argues.

Young people globally are not thriving as much as they used to, finds a major study examining the concept of “flourishing” across several factors, including happiness, financial security, health, ...

In a moment of uncertainty, we’re surfacing evidence from the WARC archive to understand what happens when brands ‘go dark’ and stop advertising: simply, long periods off air damage brand health and ...

Humour in advertising has declined by 37% over the past 20 years, according to Kantar, but evidence shows it remains a powerful tool for brand recall, emotional engagement, and long-term success.