When learning without any social influence, a different part of the brain, the ventromedial prefrontal cortex was involved. Persuasion Essential Reads. People Don’t Believe What You Say?

The results showed that older people were more susceptible to social influence, especially from the more impulsive person. After seeing someone who consistently chooses the impulsive option, older ...

You may not have known what your microbiome was a decade ago, but you probably do now — especially since there’s a growing ...

Social influence from phone communications is significant, reaching as far as four degrees of separation from the original caller, according to a new study.

Social media metrics can be an important mechanism through which online influence occurs. Though not all users pay attention to these metrics, those that do can change their opinions as a result.

Foreign influence campaigns, or information operations, have been widespread in the run-up to the 2024 US presidential election. Influence campaigns are large-scale efforts to shift public opinion ...