Activists are calling for a nationwide boycott of Target stores following the company's decision​ to roll back its diversity, equity and inclusion initiatives.

Target’s rollback on diversity, equity and inclusion initiatives is raising questions about the retail giant’s philanthropic commitment to fighting racial disparities and promoting progressive values in liberal Minneapolis,

Civil rights activists gathered outside Target's headquarters to call for a boycott of the retailing giant over its decision to phase out its diversity, equity and inclusion initiatives.

More than 70 people came out to Nicollet Mall in downtown Minneapolis to protest Target’s move in the wake of the Trump administration’s efforts to end diversity, equity and inclusion programs.

Target will not see a dime of our Black dollars during Black History Month or at any other time,” said a cofounder of Black Lives Matter Minnesota.

Target is not welcome at the Twin Cities Pride Festival this year despite being a longtime sponsor, organizers say, because the company recently ended some of its DEI programs.

Civil rights activists gathered outside the Minneapolis headquarters of Target Corp. on Thursday to call for a boycott of the retailing giant over its decision to roll back its diversity, equity and inclusion initiatives.

Some believe in boycoting the company of over its DEI policy change while others say this hurts minority businesses.

Target announced last week that it would end its diversity, equity and inclusion initiatives and investments. Protesters called for a national boycott of Target during a rally Thursday in front of the offices of the Minneapolis-based retailer.

A protest was staged outside of Target headquarters in downtown Minneapolis after the company announced it’s ending its diversity initiatives last week.