Google Search has dominated the market for decades, but the experience has remained relatively the same -- that is, until generative AI exploded in popularity. Since then, Google has been forced to reimagine Search, using AI to create a more conversational and personalized experience.

The very basic meaning of what it means to ” Google” something – typing in keywords and sifting through links, images and information snippets is nearly behind us, according to Google.

At least one Apple executive expects AI-powered alternatives to Google's search engine will eventually be offered to users of Apple's web browser. Introducing these alternatives and severing consumers' use of Google's all-encompassing digital ecosystem,

Google is introducing a new artificial intelligence (AI) mode that more firmly embeds chatbot capabilities into its search engine, aiming to give users the experience of having a conversation with an expert. The "AI Mode" was made available in the US on Tuesday, appearing as an option in Google's search bar.

The tech giant is taking its next big step in artificial intelligence by adding interactive capabilities to its flagship product.

The company is rolling out a feature that will answer search queries in a chatbot-style conversation without the classic blue links.

Anthropic's Claude AI now accesses real-time web data via a new API, offering up-to-date, cited responses for enhanced information retrieval.

Microsoft is pulling the plug on Bing Search API services later this year, and is pushing customers to use AI instead.

The tech giant announced new AI features in Search at its I/O developer conference as it tries to fend off upstart competition in the search-engine business