The idea of small, mischievous elves who protect the home – if they are treated well – can be found in Scandinavian folklore.

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

With December now in full swing, many parents are thrilling their little ones each morning with the antics of the Elf on a ...

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Amazon's Alexa horrified some parents when it answered kids' questions about "Elf on the Shelf." So I asked the company what ...

In a clip from the latest episode of her podcast Not Gonna Lie With Kylie Kelce, the Kansas City Current co-owner shared, “It ...

The optics of a fleet of identically dressed little guys showing up to the homes of strangers and announcing their intention ...

Essex mother of four Kirsten Boisvert has launched a genius tech twist on the Elf and the Shelf tradition, and families ...

For LeBron James, the win mattered more than the streak. James' NBA-record run of 1,297 consecutive regular-season games with ...

When is the best time to tell your child the truth about Father Christmas, according to psychologists? - PARENTING UNPACKED: ...