The ad industry reeled when Netflix chose Microsoft as the tech and sales provider for its new ad-supported streaming service over the presumed favorites Google and NBCUniversal parent Comcast.
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It bought AT&T's adtech firm Xandr, which became a linchpin in securing its recent deal to power Netflix's ad-supported tier. Microsoft is also working on a plan to place ads inside free-to-play ...
Whether Netflix can compete with major players like Sony, Microsoft, and Nintendo may not be clear. Still, the company has been making moves that have led to speculation and rumors about how ...
Microsoft's reputation is soaring as trust in the tech industry flounders, according to new research
The top 10 most reputable tech companies of 2019, in alphabetical order, are: Adobe, Dell Technologies Garmin, HP, IBM, Intel, Microsoft, Netflix, Samsung, and Texas Instruments. In a survey of ...
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