Direct marketing is a strategy where you promote your products and services directly to potential buyers. Your message to buy can be delivered through traditional marketing methods, such as email ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated ...

Direct marketing testing isn’t about proving what you already know. It’s about discovering what your intuition and tradition ...

Direct marketing evolved as a technique to reach pre-qualified customers at a reasonable cost—over against mass marketing in which, for every qualified customer, several hundred totally ...

No. Direct marketing is any marketing activity that can generate a direct and measurable response. Conventional advertising can be "direct," as can telephone, fax, e-mail and, of course, the Internet.

Direct marketing has long been part of a business’ marketing mixes. Do you understand why they make an impact with customers? I recently spoke with Patti Groh at Sappi North America, about ...

Strategies to Target Consumers. Following Harder's exploration of direct marketing trends, Cyndi Greenglass, SVP, Strategic Solutions, OSG, discussed the five emerging post-COVID segments ...

Direct email marketing is less expensive to create and send than direct postal mail, but also has lower average success rates. Direct email marketing has an average cost-per-lead of about $55.24 ...

Brian Kurtz has been a direct marketing professional for 36 years. By studying legendary direct marketing practitioners, he has learned that the keys to their selling success apply to all marketing ...

Direct marketing can be done in-house, outsourced, or be a combination of both. Where direct marketing is outsourced, it is important that a data controller clarifies the third party’s role in ...

According to the Direct Marketing Association, insurance marketers spent $6.81 billion on direct marketing in 2008, the last year for which figures are available from the DMA.