It’s reported that Apple plans to open its on-device AI models to developers at WWDC 2025, aiming to boost app creation and expand Apple Intelligence features.

The Apple Glasses, meant to take on the Meta Ray-Ban glasses and any upcoming products built on the Android XR platform that Google showed off this week, have entered a ramped up development to meet the target date. Prototypes should be produced by the end of this year, the Bloomberg report claims.

Apple long since burned the Siri brandname. It’s so embarrassingly dumb, and has been the butt of so many jokes, that it’s now irredeemable. The iPhone maker seemed to acknowledge this when it announced the Apple Intelligence branding for the new features, but there are two problems here.

The report from Bloomberg outlines why Apple has been struggling with its AI strategy. Sources claim Apple Intelligence “wasn’t even an idea” before ChatGPT was launched in late 2022, and that head of software engineering Craig Federighi was “reluctant to make large investments in AI” without a clear end goal.

To begin, Launch any text-based app on your iPhone. Creating custom emojis using Genmoji works in both new conversations and existing threads. This includes Messages, Mail, Notes, WhatsApp, Telegram, and virtually any application where you can access the iOS keyboard.

Apple Inc. is preparing to allow third-party developers to write software using its artificial intelligence models, aiming to spur the creation of new applications and make its devices more enticing.

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The ChatGPT-like chatbot functionality you expect from Siri might not be unveiled when Apple announces iOS 19 next month.