But for some car enthusiasts, the Type 00 (named after the company’s aim for zero emissions) still came as a bit of a shock.

Carmakers are signaling their move from combustion to electric vehicles with new logos that are lighter, rounder, and more ...

Jaguar really screwed up their rebranding and is now at risk of going under. There is a process to doing this well, this is ...

Volumes of research in the art and science of branding — from "brandr," an old Norse word for burning symbols into the hides ...

Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success ...

It is boxy with sleek lights and large wheels, a notably visual change from the brand’s current, sporty cars and ... weeks ...

All the brouhaha is about a 30-second rebranding film released by the ... How does anybody figure out that this is an ad for Jaguar cars? The logo is new, yes, but how about letting us know ...

She’s not sure what to think about Jaguar now after the 89-year-old company announced a radical rebranding this week that featured loud colours and androgynous people – but no cars.

The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred ... Notably, the ad did not feature any cars in its 30-second run.

Instead of showcasing their cars, they’ve put the spotlight ... That ethos holds true for Jaguar’s recent rebranding exercise. Whether this strategy will succeed remains to be seen.