Meet social media's new favorite word. Popularized by TikTok creator Jools LeBron in early August, "demure" has become one of the most-used phrases on the internet over the past month. It doesn't ...

Jools Lebron was working as a cashier in Chicago ... “See how I come to work? Very demure,” she quipped in a post on Aug. 2, detailing her approach to workplace style. A few days later ...

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It has recently been propelled into the spotlight thanks to TikTok creator Jools Lebron, now known as “Miss Demure.” With her unique brand of humor and exaggerated poise, Lebron’s videos ...

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Ralph Fiennes is bringing "demure" into 2025! The actor, 62, reenacted Jools Lebron’s viral TikTok in a segment called "Recitations by Ralph" on New Year’s Eve Live with Andy Cohen & Anderson ...

One in particular was the “very demure, very mindful” trend, which beauty influencer Jools Lebron ignited after saying it in a TikTok video, while showing off her makeup. The hosts then asked ...

Ralph Fiennes is bringing "demure" into 2025! The actor, 62, reenacted Jools Lebron’s viral TikTok in a segment called "Recitations by Ralph" on New Year’s Eve Live with Andy Cohen & Anderson Cooper ...