Jubilant Bhartia Group—controlled by billionaire brothers Shyam and Hari Bhartia—has agreed to buy a 40% stake in Coca-Cola’s Indian bottler, marking the company’s expansion into the beverage industry.

Jubilant Bhartia Group said on Wednesday it will buy a 40% stake in Coca-Cola's largest bottler in India, as the Indian conglomerate plans to foray into the country's "high growth" beverage sector. The group,

The acquisition is expected to intensify competition for players like Varun Beverages Ltd., Coca-Cola’s primary bottling partner in India.

Coca-Cola has sold a 40 per cent stake in Hindustan Coca-Cola Holdings Pvt Ltd (HCCH) to Jubilant Bhartia Group. HCCH is the parent company of Hindustan Coca-Cola Beverages Pvt Ltd (HCCBL), the largest Coke bottler in India.

The Jubilant Bhartia Group, the promoters of Jubilant FoodWorks, has struck a deal to acquire a 40 per cent stake in Hindustan Coca-Cola Beverages (HCCB), the Indian bottling arm of the US beverage giant The Coca-Cola Company.

On the equities side, Jubilant FoodWorks’s stock has outperformed the market in the last six months as it has risen 27 per cent, while gaining 22 per cent in the last one year. In comparison BSE Sensex has risen 6 per cent year to date and 17 per cent in a year.

MUMBAI: It’s bottling  a major partnership with  the famous Bhartia brothers  - Shyam and Hari.  Atlanta-based The Coca-Cola Co today announced that it has reached an agreement with the multibillion dollar,

Highlighting that it has entered into a definitive agreement for strategic investment, the Jubilant Bhartia Group has acquired a 40 per cent stake in Hindustan Coca-Cola Holdings, India (HCCH), through its entity Jubilant Beverages.

Shyam S Bhartia, founder and chairman, and Hari S Bhartia, founder and co-chairman of the Jubilant Bhartia Group, said the investment is an ideal addition to their business

The investment by the Jubilant Bhartia Group will contribute to the company’s ongoing success and help strengthen its position in the Indian market.

Cola Co. has agreed to sell a 40% stake in its India bottling unit to the Jubilant Bhartia Group for an undisclosed amount as the beverage giant becomes the latest foreign firm to divest a part of its shareholding in its local arm.