News

Why business leaders need to reinforce inclusion, not simply rebrand it
CEOs must play a leading role in moving beyond rhetoric to embed equity, inclusion, and opportunity into core strategy.
HBO Max rebrand reveals a marketing playbook for disruptive strategy
Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...
Visit Detroit scores global exposure with $2.5 million Italian soccer club sponsorship
A large Visit Detroit patch is now front and center on the jerseys worn by Italian soccer club Juventus FC, which competes in ...
Marketing winners and losers of the week
TikTok's hot woodchopper's brand deal, Netflix snags 'Sesame Street' and EV startup Slate draws reservation interest—plus, ...
How Jools Lebron’s ‘very demure’ viral catchphrase turned into a business model
Jools Lebron sat down with Ad Age after her fireside chat to pull back the curtain on how she’s evolving her approach to brand partnerships.
TV upfronts under pressure—ad chiefs on what still matters and what doesn’t
Media buyers walked away from this year’s upfront shows perhaps more uncertain about traditional TV groups’ place in client ...
Summer travel marketing—how brands are changing tactics in an uncertain economy
Ahead of Memorial Day weekend, travel brands are using AI tools, social media trends and partnerships to entice consumers to ...
CeraVe introduces a goat mascot, Sarah V., in its latest social campaign
Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with consumers to how to handle potentially disruptive news.