Agencies rebranding around AI must clearly articulate the value they deliver, because clients care more about outcomes than ...

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month. WPP has named Microsoft’s Cindy Rose as CEO, succeeding Mark Read as the ad holding company ...

Portland Hearts of Pine threw out the sports playbook and built a brand through community and lifestyle first.

The 2026 Ad Age Best Places to Work competition is open to agencies, ad and marketing technology firms, data and research companies, brand or corporate marketing departments or groups and marketers’ ...

WPP has named Microsoft’s Cindy Rose as CEO, succeeding Mark Read as the ad holding company looks to pull out of its slump.

While most alcohol marketers chase Gen Z, the real growth opportunity lies with Gen X—a loyal, high-spending audience that still drinks and wants to be seen.

WPP has named Microsoft’s Cindy Rose as CEO, succeeding Mark Read as the ad holding company looks to pull out of its slump.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Her departure leaves no chief negotiator for advertisers to contend with at Elon Musk’s social platform and uncertainty over ...

Intangible views spatial intelligence as the more efficient way to create images and videos.

Carol Robert, managing director, U.S. RTD for Suntory Global Spirits, discusses brand plans behind Japan-inspired -196 seltzer and the refreshed On the Rocks cocktail line.

Carol Robert, managing director, U.S. RTD for Suntory Global Spirits, discusses brand plans behind Japan-inspired -196 ...