WPP has named Microsoft’s Cindy Rose as CEO, succeeding Mark Read as the ad holding company looks to pull out of its slump.

Portland Hearts of Pine threw out the sports playbook and built a brand through community and lifestyle first.

Agencies rebranding around AI must clearly articulate the value they deliver, because clients care more about outcomes than ...

The 2026 Ad Age Best Places to Work competition is open to agencies, ad and marketing technology firms, data and research companies, brand or corporate marketing departments or groups and marketers’ ...

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month. Since announcing Mark Read’s exit last month, WPP had been looking outside the company for ...

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

TikTok trends such as the "narrator voice," confessions set to a "Family Guy" audio clip and the proliferation of series such as "The Group Chat" have dominated conversations both on and off of the ...

Her departure leaves no chief negotiator for advertisers to contend with at Elon Musk’s social platform and uncertainty over ...

WPP has named Microsoft’s Cindy Rose as CEO, succeeding Mark Read as the ad holding company looks to pull out of its slump.

The lowered forecast is a blow to the company as it searches for a successor to CEO Mark Read, who is set to retire by the ...

Intangible views spatial intelligence as the more efficient way to create images and videos.

BBDO’s “Wake up With CrAIg” campaign follows the success of last year’s “Sleep with Rain” starring Rainn Wilson.