Can relevant advertising and consumer privacy co-exist? Absolutely. More importantly, consumers know they can — and demand ...

A/B testing is an effective process of running experiments of various versions of a mobile app in order to analyze how users interact with them. A/B testing tools help marketers and app developers ...

This guide will cover everything from being a betting affiliate marketer, how you stand to benefit from getting involved, and how to choose the best betting affiliate programs available. Betting ...

The finance app industry is a multi-sector behemoth with thousands of businesses new and old trying to make financial ...

Re-engaging iOS users remains one of the most effective ways to generate in-app revenue,  even after the rollout of Apple’s ...

Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix Model, ...

This section features affiliate networks that support the COD (Cash-on-delivery) commission type. With this model, offers take place as soon as a customer completes the purchase via telephone. For ...

This guide will cover everything from being a health affiliate, how you stand to benefit from getting involved, and how to choose the best health affiliate networks. Health affiliate networks connect ...

With over 17 years in marketing, Melissa spent the last decade focused on mobile advertising. Before diving into start-ups and the mobile tech industry, she studied economics for the arts and ran a ...

During a recent webinar, our team polled a large audience of marketers, inquiring what per cent of their paid search budget ...