The role of the CMO continues to evolve. In the current global marketplace, CMOs are navigating market complexities, while ...

Campaign staff asked their mums to rate their favourite (and least favourite) Christmas ads. by Alessandra Scotto di Santolo ...

Annette Male will succeed Tangas.

Baubles inspired by Taylor Swift, Chappell Roan, Sabrina Carpenter and Charli XCX. by Eszter Gurbicz ...

In-housing agencies operate in a complex and competitive environment, where people are exposed to brand content through a ...

The incumbent on the account was PHD.

To help brands better understand the symbiotic nature of the relationship between advertising and culture in 2024, Amazon Ads ...

NatWest capitalised on the time-sensitive nature of the Olympics by using Meta Moments. This feature allowed the campaign to reach over 7 million more people than a standard Meta campaign during ...

Goliaths are often tied into legacy platforms or have embedded ways of working, making it hard to adapt. Davids are invariably more agile, quick and flexible. They react to the fast pace of customers ...

Climate change is no longer a distant threat; it's here, and its impacts are being felt worldwide. The question facing us now is not if we should act, but how can we leverage our collective marketing ...

“There were almost too many good people doing brilliant things – it feels quite hard not to reward everyone,” said Satin Reid, COO of EssenceMediacom UK, and co-chair of the judges for the second ...

John Wren and Philippe Krakowsky speak to Campaign.