Amazon Connect integrates generative AI, enhancing customer segmentation and interaction quality. Omnichannel expansion. New ...

Digging into the mind of the consumer to understand what’s most important to them going forward. What will resonate? What ...

The business case for AI agents. With consumption-based pricing, AI agents offer cost-effective solutions for enhancing ...

Simpler cancellations. The FTC’s Click to Cancel rule requires businesses to offer easy, user-friendly cancellation options ...

AI drives reinvention. Silicon Valley Bank is leveraging artificial intelligence to rebuild trust, scale operations and ...

This year’s top marketing campaigns not only captured audience attention but also reshaped how brands connect with consumers.

It behooves marketing and customer experience leaders to know what’s on the minds of their technology leaders.

The future of work and citizenship is evolving. AI can help us focus on what really matters: creativity, connections and ...

Kevin Li, SVP, product strategy & operations, for Optimizely, told CMSWire in an interview ahead of Opticon his company is ...

AI is transforming content discovery. Creators must adapt to guarantee fair compensation, protect attribution and stay ...

When digital asset management is done right, it gives teams easy access to the best, brand-safe content they need and creates ...

Marketing efficiency is more crucial than ever as budgets shrink. Focus on core goals, cut unnecessary tasks and embrace AI ...